Your grand slam wedge offer

Hey there!

Today we’re diving into the trap of creating one shiny offer after another, leaving you and your prospective clients overwhelmed.

Instead, when you commit to one grand slam wedge offer, you transform your business… and your sanity.

Today’s issue brings you a game plan to streamline your offer strategy, simplify your messaging, and captivate your best clients.

During my first year building Profit Ladder I was a frenetic mess.

At first, I had no idea what kind of offers to bring my market. I was spinning my wheels.

Then, as inspiration struck, I created a flurry of guides, calculators, assessments, and webinars about productizing expert services. I even spent weeks building a DIY productizer toolkit.

I went from offer-less, to drowning in offers. In the process, I confused the everliving shit out of my prospective clients. They didn’t know where to begin.

Eventually, I landed on my grand slam wedge offer — the Offer Development Masterclass.

I took every scrap of expertise, framework, template, and strategy from those early experiments and poured it into one hands-on training.

Everything changed. I finally had one clear, concise offer that:

• Attracted dozens of prospective clients (per cohort)

• Demonstrated my expertise to a captive audience

• Delivered tons of value (for free)

• Motivated attendees to invest in my signature Profit Accelerator

Reflecting back, here are my 3 big takeaways about creating too many offers:

1. Just OK (not amazing)

Your offers are products that need to be built, tested, and iterated. If they’re just “meh,” your clients won’t be excited enough to come back for more, let alone spread the word.

It’s hard enough to turn meh into marvelous for ONE offer! If you’re juggling several, assume you’ll never go deep enough to make them memorable.

2. Constantly promoting something new

When you’re always launching a new offer, you’re stuck in endless content planning and promoting.

Not only is that LOTS of extra work on your plate, but you’ll inevitably piss off your audience by the barrage of promotional content.

Congrats: You’re officially a spammer — all ask, no give.

3. Client confusion

A buffet of offers leaves clients wondering where to start. They’re not sure which offer best solves their problem.

And where there’s uncertainty, there’s friction — which leaves prospects abandoning ship before they even step onto the dock.

Building your grand slam wedge offer

Now that I’ve shared my experience, let’s reverse engineer it for you.

In this next section, we’ll lay out 4 steps you can take to create your grand slam wedge offer. One that delivers real results, without all of the overwhelm — for you or your market.