The perfect wedge offer

Hey there!

I got to spend two days this week helping 20 consultants and coaches develop wedge offers to scale their business.

SO.. MANY.. thought-provoking ideas, conversations, and questions.

Today, I’m covering the top 2 questions that came up, and the major aha moments the group walked away with.

Scaling with wedge offers: Top 2 questions

I just finished hosting my first Offer Development Masterclass.

It’s two consecutive days of learning and implementing my Reverse Flywheel—the same system my clients use to develop “wedge offers” that power their sales engine.

A wedge offer is a streamlined version of your signature service, designed to provide your clients with a quick, impactful win. It showcases your expertise and the value of working with you, while naturally leading to interest in your signature service.

Wedge offers come in 2 formats: Scoped or productized. Which brings us to the first question from the masterclass:

1. What’s the difference between a scoped and productized offer?