Hey there,
During this past Wednesday’s offers masterclass, a founder asked about the difference between a lead magnet and a wedge offer. She assumed they’re the same thing - different names for the same bite-sized piece of “free value.”
But they’re not. One’s bait, the other’s a bridge.
By the end of today’s email, you’ll not only understand the difference, you’ll stop making freebies that collect dust and start building offers that change how your clients see you.
The same massive aha moment my client experienced this week…
She and I have spent the last few sessions working on her wedge - a one-hour webinar.
Should be simple, right? The kind of thing she builds on a Friday afternoon and runs next Thursday.
Sure, if our success metric was to have a 30% show-up rate with half being the wrong ICP. Those who do show, feign interest, stop paying attention after 4 minutes, and never convert.
Why bother creating bottom-feeder shit like this?
See, this founder is a legitimate expert at the product consulting work she’s done the past two decades. And she’s one of those people who’s delivered more workshops, webinars, and keynotes than she can count. Her slide decks have slide decks.
And so about halfway through the process, she paused and said, “I’ve created so many of these things over my career that never really worked as I hoped. I had no idea this is what it takes to build it right.”
And she’s right… most people don’t. Because they think what we’re building is a lead magnet.
But it’s not. It’s a wedge offer.
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