Win clients without pitching

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Hey there,

Tired of jumping through hoops to land a client? If you’re nonstop pitching to prove your value, today’s issue is for you.

Before we get into it, 1 quick administrative item…

Sometimes, I send one-off emails to check in, answer questions, or react to what you’re working on — never to sell, just to help.

But they sometimes land in spam. To fix that, add [email protected] to your contacts. Thanks.

Now onto today’s rant issue…

So, I recently read about an agency that was on their 7th round of pitching to land a contract.

Seven.

7.

The number after 6.

I had to stop and ask: If you’re 7 pitches in, what does that say about the client, the service you’re offering, and your approach to sales?

Here’s the deal: If a potential client genuinely wants and needs what you offer, you shouldn’t have to pitch them once, let alone seven times. Your work should speak for itself.

RFPs and multi-round pitch processes that drag on for months or require extensive revisions are just clever ways for clients to get free work from you, pit your solution against others, and stall until they find the best option at the lowest price.

When it’s all about pleasing someone else’s vision, it becomes a game of who’s willing to bend over backward for a paycheck, not about who has the best, most creative solution.

This isn’t the work of an entrepreneur. It’s the work of an employee — at the worst kind of company.

As entrepreneurs, we build our own structures, pursue our own values, and bring unique & valuable solutions to the table.

The moment we’re locked into a multi-step dance of impressing, tweaking, and re-tweaking, we’ve lost our freedom. We’re operating on someone else’s terms, and our expertise and originality go out the window.

Don’t get me wrong. A conversation with a prospective client makes complete sense. To understand their problem and ensure fit with your solution. To explain how things will work and make sure they’re on board.

Instead of pitching to “win” the client, it becomes about discovering if you and they can work and win together.

So how DO you get your work to speak for itself and into prospective clients’ hands?

Instead of pitching

If you’re tired of pitch rounds and RFPs, try this…