Hey there,
Over the course of 2025, I had the chance to work with hundreds of consultants, coaches, fractionals, and agency owners. Smart, passionate people doing legitimately good work.
Almost all of them were stuck on the same thing: Turning their skills and services into a clear, compelling offer that actually sells.
It’s, quite literally, the only thing you need to sell your services and make money. Your offer. Not your website or an optimized LinkedIn profile. Your offer.
But creating a good offer, let alone an irresistible one, is not a skill most people develop. They whip something together, then pour their energy into “more marketing” and hope the best.
So over 2025, I saw, worked on, and overhauled hundreds of offers. And three mistakes showed up more than any others. That’s what I’ll cover today.
Enjoy. And always reply back with ideas or questions.
Offers that sell for you
If I handed you 10 perfect-fit leads, could you confidently tell me what you’d sell them, how it works, and the profit you’d pocket by the end?
I’m opening spots for my first Offer Accelerator group intensive, where founding members will develop clear, compelling, profitable offers to take to market.
You’ll calculate the numbers to prove your revenue and margins, and customer research to back them up. Plus, offer one-pagers so you can start bringing sales in immediately.
Founding members get a significant discount.
📌 Reply FOUNDING for details.
And now onto today’s issue…
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