Too good to be true

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It’s been 15 years since my last corporate job. Safe to say my full-time employee days are behind me. But there’s one thing I do miss — the comfort of a boss setting my priorities. Where, spending time on the wrong things came with a lot less stress and responsibility.

As business owners, you and I decide how we spend every hour of every day. A blessing and a curse. Especially when it comes to growing our businesses.

In today’s post, I roast 3 methods I’ve tried (desperately) to use to grow my consulting business. The results? Lots of work and little ROI to show for it.

Then I’ll introduce one growth lever thats generated the biggest ROI for me, while gifting me back my time and avoiding any slimy sales tactics.

Too good to be true? Reply back after reading and let me know where you stand.

High-effort, low-ROI

In the early days of building my consulting company, I toiled endlessly with 3 growth strategies in particular. Two are assets I created, over and over again. One is an approach I deployed.

While everyone else seemed to be “crushing it” with them, my payoff was negligible. And given the time and energy I invested into them, I wished I’d picked my head up sooner to try something different.

If I’m being honest, I continued after them because:

• I conflated busyness with productivity

• I reconciled that it was the way it had always been done

• I was scared shitless to try something else

If you’ve been hustling hard with similar tactics and getting equally deflating results, I hope my experience below reassures you that:

1. You’re not alone

2. There’s (always) another way to do things