Too good to be true
šŖ The highest ROI growth lever you're not using
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Itās been 15 years since my last corporate job. Safe to say my full-time employee days are behind me. But thereās one thing I do miss ā the comfort of a boss setting my priorities. Where, spending time on the wrong things came with a lot less stress and responsibility.
As business owners, you and I decide how we spend every hour of every day. A blessing and a curse. Especially when it comes to growing our businesses.
In todayās post, I roast 3 methods Iāve tried (desperately) to use to grow my consulting business. The results? Lots of work and little ROI to show for it.
Then Iāll introduce one growth lever thats generated the biggest ROI for me, while gifting me back my time and avoiding any slimy sales tactics.
Too good to be true? Reply back after reading and let me know where you stand.
High-effort, low-ROI
In the early days of building my consulting company, I toiled endlessly with 3 growth strategies in particular. Two are assets I created, over and over again. One is an approach I deployed.
While everyone else seemed to be ācrushing itā with them, my payoff was negligible. And given the time and energy I invested into them, I wished Iād picked my head up sooner to try something different.
If Iām being honest, I continued after them because:
I conflated busyness with productivity
I reconciled that it was the way it had always been done
I was scared shitless to try something else
If youāve been hustling hard with similar tactics and getting equally deflating results, I hope my experience below reassures you that:
Youāre not alone
Thereās (always) another way to do things
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