This comment outperformed my last 5 posts

🪜 Here’s why it worked

Hey there,

Earlier this week, my friend and business ally, Molly, posted something on LinkedIn that went semi-viral.

Molly leveraged her network and goodwill to invite her crowd to get to know one another. To leave a comment about who you are and what you do.

There were already 50 or so comments when I discovered the post.

My default instinct was to assume it was too late. That the early birds had already picked it clean.

That the 30 seconds it would take to drop a comment wouldn’t be worth it.

But I know Molly.
I trust her and she trusts me.

We’ve referred work back and forth.

And she has a real gift for surrounding herself with good people — something I’ve been working at the past couple years.

So I left a comment.

Just adding to the conversation that Molly designed for me and hundreds others to engage in.

Here’s what happened next…

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