They wanted a free playbook

Hey there,

Ever had a prospect demand a detailed proposal on a 48-hour deadline, then send a 4-word rejection after you delivered the whole thing?

That’s what we’re digging into in this week’s issue. First, a quick update from my side.

Behind the scenes, I’ve been working hard to expand my premium, 1-on-1 Offer Accelerator into a group format.

It’s ready, and I’m so excited to tell you about!

Same results my VIP clients received over the past 18 months:

You leave with everything needed to confidently sell premium clients your most compelling, profitable offers ever, without chasing or custom proposals.

And you’ll be in an intimate, curated room of other growth-minded business owners.

After 6 structured weeks, you’ll walk away with:

• Entry-point Wedge Offer that attracts and pre-sells premium clients

• Signature Offer premium clients buy without custom proposals

• Projected revenue, costs, margins that prove your new offer stack

• Sales-ready one-pagers that help you win premium clients immediately

There are 3 spots left in the founding cohort. Closes Feb 9.

Investment: $2,500

(after Feb 9: $5,000)

For more details and to grab one of the remaining spots, apply here:

Now, let’s talk about why sending custom proposals with a hyper-personalized playbook will put you out of business.

A consultant (let’s call her Rachel) in a community I’m part of shared an experience that triggered me and everyone else inside.

A prospect reached out for fractional marketing services to stand up a new ABM (account based marketing) function. After a few frenetic emails back and forth, the prospect asked for a proposal in 48 hours because she “needed to decide yesterday.”

Then came the kicker…