Hey there,

There’s something deeply satisfying about helping a client achieve a big win.

But when the results hinge entirely upon your time and energy, the warm and fuzzies fade into fatigue. Especially when you’re a slave to endless hustle, sales outreach, and fluctuating revenue.

But today, I’m introducing you to a way out:

The “Reverse Flywheel”

Ever feel like you’re on some kind of reality show called Survive the Sales Cycle? Each week, another round of “Who’s got budget this quarter?” and “Will they ghost me again?”

And just when you think you’ve won a new client? Plot twist: They’re “circling back next year.”

Dude.

I’ve been there. I started my first business, New Haircut, with the hope that “big clients” would mean big freedom. And sure, landing Google, Amazon, Ford, and Home Depot didn’t suck. But behind the scenes, I was less CEO and more Chief Sales Hustler.

My life was a nonstop grind of chasing leads, closing deals, and keeping the cash flowing — all for a close rate that would make a baseball batting average look impressive.

Then one day, I had a breakthrough (or maybe it was sleep deprivation) that started with one simple question: What if marketing and selling was easy?

What if I didn’t have to wait months, only to get a ‘no’ from the wrong client?

What if I could remove myself from that part of the grind that killed my energy?