Hey there,
I keep having the same frustrated conversation with business owners who have a real audience: thousands (or tens of thousands) of followers, engaged newsletter subscribers, and legit credibility. They’ll put on a free event, get hundreds of sign-ups, and then never hear from the people who showed up.
A flood of "This was great! Thanks!!" and then silence.
One of them put it this way: "There's a hole in the middle."
Another hosted a webinar that drew in 600+ attendees. She ran a free three-day challenge on the back-end of it - 60% show-up rate. People loved it. Then she offered an eight-week cohort at the end: zero buys.
The content was great. That wasn't the problem.
There’s actually two problems. And you have to get both right.
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