Hey there,
There’s one gap in my sales process that’s cost me more business over the past 15 years than anything else.
It’s one of those mistakes that’s simple to spot after the fact. And as obvious as it is to fix, I keep avoiding it. And every time I do, I lose the deal.
I’m spelling it out today to hold my own feet to the flame. And if it hits home, use my story and what I’m doing differently to your advantage.
The first cohort of the Offer Accelerator closes tomorrow: Monday, Feb 9.
I’m thrilled to share that more folks have signed up than I planned on! And so I’ve decided to make room for 2 more.
If you want to claim one, apply today:
On Tuesday, the price goes up.
More details here.
(or hit reply if you have questions)
I had a discovery call with a prospective client this past week that followed a frustrating pattern I’ve allowed to fester for way too long.
This person has been circling their offer for months. They’ve rewritten their website copy a couple dozen times. Tried new pricing. Repacked it. Posted about it on LinkedIn. And built a few new shiny lead magnets.
Some weeks they felt close, then the next they’re spiraling when no one buys.
I have 4-5 of these conversations every week. I hear the same stories, hopes, challenges, and failed attempts.
This is a good thing. Because I know I can help these smart, creative consultants solve an urgent, expensive business problem in the most effective, efficient way.
I know the questions to ask surface their problems, diagnose the related impact, and connect it to what I do. It all checks out.
And when I stick to the plan, they say ‘yes’, we work together, and their business turns a big corner. Everyone wins.
The problem is, I break the plan more times than not.
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