How to scale without getting bigger

🪜 Create leverage, not more complexity

Read time: 3 minutes (or listen on Apple or Spotify)

Hey there!

When I worked as a cog consultant at Accenture, "scale" meant one thing: More bodies racking up more billable hours.

Naturally, when I launched my first consulting business, I copied their playbook.

Revenue grew, sure — but so did my hours, overhead, and stress levels. Eventually, I realized I'd built a business that looked successful on paper but felt like a slow-motion train wreck behind the scenes.

Today, let's talk about a radical idea: Scaling your consulting business without "getting bigger."

Instead, we'll break down how to grow your revenue (and profits) by making simple shifts to how you package, deliver, and systematize your work.

When most entrepreneurs hear "scale," they imagine building a small empire:

  • More services

  • More clients

  • More employees

  • More hours

Translation: More complexity, more overhead, more "what fresh hell is this?" moments.

But real scale isn't about adding. It's about editing.

It’s about violent elimination of services, timelines, and payouts that raise your cortisol levels, not your profits.

Here's 3 smarter ways to scale:

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