How to fix your sales problem

Hey there!

For the first 10 years of running my consulting business, I’d regularly say things like, “I’m terrible at sales.” But that was a cop out. I blamed sales instead of looking at how and what I was selling.

In today’s deep dive, I’ll share my journey of selling as a business owner — from a guy who hated sales to now helping consultants & coaches create offers that do the selling for them.

First, I just wrapped up my second Offer Development Masterclass. 27 consultants & coaches joined. The results were remarkable!

Here’s what one attendee said:

This will be the last free session

Do you ever feel like sales is a necessary evil — an alien ritual you’re forced to learn, even though your superpower is delivering your unique expertise?

I used to be that guy.

In the early days of my former consulting company (circa, 2010-2014), I avoided sales like the plague.

Instead, I’d pour my energy into making my website fancier, tweaking my case studies, and finessing countless words for my blog and social posts.

Fast forward to 2015-2019, with my business still stifling to gain real traction, I dove headfirst into the world of sales training. I devoured everything on fanatical prospecting and numbers-driven sales.

I tried to rally myself to believe that more emails and calls meant more success. It sounded logical, but didn’t feel right.

Every cold outbound campaign left me feeling like I was forcing a square peg into a round hole.

And even when I got people on the phone, something was off. My offers didn’t sing, my confidence sank, and the conversations fizzled.

I was following a playbook designed for someone else. Instead of leading with value, I lost prospects because my pitch lacked soul.

Then 2020 hit. I began to wonder, “There’s GOT to be a better way to sell…”