How Julia McCoy Productized Her Expertise into a
7-Figure Acquisition

🪜 Welcome to Proft Ladder! The mission here is to help current & aspiring founders win back time & freedom by productizing your expertise into offers you build once and sell forever.

Read Time: 7 mins (or listen to this issue)

Hey founder,

In the very first edition of the Proft Ladder newsletter, I shared my own story of productizing my consulting services into courses and toolkits.

Since then, I’ve been wanting to bring you more founder stories, to help you learn and become galvanized by fellow founders a few (or many) steps down the road from you.

Because, being able to see the path they took, learn about pitfalls they overcame, and witness the success they achieved, offers you a north star to guide your journey.

And so today I’m thrilled to bring you the inspiring Founder-Creator story of Julia McCoy.

You’ll learn how she transformed her content marketing consultancy into an online course business that she eventually exited for seven figures.

💡 If you know any founders, like Julia, that you’d like me to feature in an upcoming Founder-Creator Story, reply and let me know who they are!