Hey there!
A few weeks ago, I signed my biggest consulting contract since launching Profit Ladder.
The client - a mid-sized company gunning for a major exit in the next two years - brought me in to help overhaul their offer strategy.
Then they hit me with the kicker… “And once we have the offer, we also want you to manage the entire go-to-market launch - messaging, web design, sales assets, and outreach.”
Old me would’ve tried to cobble it all together… because more money. But not this time.
I politely passed to focus on what I’m great at: Helping them craft a high-leverage offer stack that will accelerate revenue growth and position them for a premium valuation.
And here’s the bit I want you to pay closest attention to…
I’m able to do that work faster and better than any bloated team. Not because I hustled harder, but because I use AI to offload the heavy lifting.
From curating and synthesizing all of their existing intel, to pulling out new market insights and identifying opportunity gaps. AI lets me go deeper in my zone of genius… without blowing their timelines.
And once my work wraps, I’ll transition the project cleanly to their go-to-market agency, with zero friction.
That’s the power of AI when you use it right. Not to be everything, but to amplify what you already do best.
And today, we’re breaking down how to do exactly that.
How to use AI to deepen every client interaction
Regardless of your service - whether you’re a brand strategist, executive coach, or operations consultant - your engagements probably have 3 common milestones:
Intake
Co-creation
Handoff
Each of these moments is where trust is built (or lost), where clarity is formed (or muddled), and where value is delivered (or diluted).
AI can help you show up stronger in all three.
Not by doing the work for you, but by clearing the noise so your best work is delivered as efficiently as possible.
Let’s walk through what this looks like. We’ll use a web designer as our working example.
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