Hey there,
You know that browser tab you’ve had open for 17 months? The one you look at it once a month, consider closing it, but leave it… one day you’ll get to it.
That’s how I’ve treated my age old curiosity to develop a group offer… one day I’ll be ready.
Whether a group program, community, mastermind, or some combo of all…
I’ve always liked the idea of putting smart, high-energy people in a room together. I liked the possibility of helping more business owners without jamming my calendar with back-to-back calls.
And I liked the leverage a group offer would bring to my own business.
But what I did not like?.. My countless poor experiences as an attendee.
I’ve joined dozens of group offers that over-promised and under-delivered.
They felt soft on practical outcomes, and heavy on vague theory.
Light on curation (so important!) and, as a result, heavy on fellow attendees I had nothing in common with. Or, worse, randos pitching irrelevant crap in the DMs.
Sloppy logistics, too. From absent onboarding, to fumbling through one-way educational formats that were impossible to implement.
But the cardinal sin… hosts treating the whole thing like a funnel into a higher ticket offer. Which I might have been up for had their group offer not been a train wreck.
I know, I know. My bar is high, and I’m hard to please. And because of that, even though I’ve really wanted to build a group offer, my own experience led me to keep punting the idea.
And underneath it all was a quieter but even heavier belief - that no group offer would match the quality of the 1:1 work I do with clients. That, if someone trusted me with their business, anything less than full personal attention would be a downgrade.
But earlier this year, a few things began shifting…
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