Hey there,
A few nights ago I got an email from someone who’d been following my work for a while.
Her business had taken a real fall over 2025. Her leads had disappeared, along with her revenue. Something had to change.
She had found my work a few months earlier, came to one of my masterclasses, and saw why her fractional services weren’t landing as sharply as they could. The gaps felt obvious now.
She left energized, clearer than she’d been in months, and ready to rebuild. And as much as she wanted to work with me directly, her financial situation didn’t give her that option.
So she did what any of us would’ve done in that moment. She spent the next couple of months working on her own business, trying to move things forward with the tools she had. I remember (many) seasons like that in my own journey. They take every ounce of effort you’ve got.
When she reached out again earlier this week, she was in an even tougher spot.
Revenue still hadn’t recovered. But now, the stress had compounded. Her offers still felt loose - the sales calls and conversions just hadn’t come.
Out of respect for my work, she asked if I could deliver a smaller, lower-cost version of the work I do. Her request came from a place of sincerity and humility, and I treated it that way.
I let her message sit overnight.
I’ve been in her same place - knowing exactly what was broken and what I could invest in to fix it, but not having enough left in the tank to pay for it.
By morning, the path was clear…
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