Hey there,
My friend Becca was in what Iâd call the âNiche Doom Loop.â Youâve been there yourself. Maybe youâre currently spinning through it.
She was tangled up in the mental gymnastics of defining a niche to focus her business, offers, and content around.
Too broad, and her messaging gets mushy
Too narrow, and she feared irrelevance
In between, and sheâs stuck in re-positioning purgatory
As Becca describes them, her ICPs (ideal client personas) are adults with spicy brains.
Theyâre people who say things like:
âI want to stop procrastinatingâ
âI want to stop getting distractedâ
âI want to know how to manage my ADHD / anxiety / autism / executive dysfunctionâ
Very real, very debilitating problems. No doubt. But also, not exactly niche. That describes millions of people.
And so when she tries to speak to all of them at once, she ends up saying⊠nothing.
Her worked served people with brains who want to get things done more effectively, but struggle.
Which is not a niche. Thatâs a human.
So we started digging.
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