Fear of being forgotten

Hey there,

It’s Saturday night.

I’m writing this issue later than I want to be… scrambling not to miss tomorrow’s deadline. And I already missed last week’s newsletter for the first time since I started publishing in October 2023.

The missed issue bothered me more than it should have.

It wasn’t because I think I owe the internet more f*n content. It was because these small habits are part of my discipline, and how I built what I’m grateful to have. Posting on LinkedIn, writing these issues, and showing up consistently enough that trust compounds.

So when I miss, my brain does what it always does when something matters. It catastrophizes…

All the trust I’ve worked for is going to evaporate overnight.
Everyone will move on while I’m busy building.

I know it’s ridiculous. And still, those stories sound pretty damn believable in my head.

The big bet

Here’s where I’m going with this.

I’m in the middle of a big build. The next chapter of Profit Ladder.

For the last 18 months, my 1:1 done-with-you Offer Accelerator has produced the exciting results it has for one main reason: I facilitate and think with each client one-on-one. I can hear the nuance, challenge the assumption, and get the offer to click with them in real time.

I’m transitioning that into a group intensive.

A group naturally means less one-on-one time with me, which means the “offer brain” that lives in my head has to be accessible to the room at all times. The curriculum has to carry the thinking. The structure has to create momentum. The systems have to make the experience feel structured, practical, and useful.

So that’s what I’ve been doing…

• Rebuilding the curriculum without dragging out timelines

• Adding activities, examples, and deliverables without slowing ROI

• Creating a format for the group and smaller pods so people stay engaged

• Rebuilding the onboarding so the gang feels excited from minute one

I ultimately want to stick to the promise my 1:1 format has always delivered: optimized offers they can sell immediately.

This is the kind of work that requires long, uninterrupted stretches. Which is impossible when I keep stopping to feed my LinkedIn addiction remain consistent on LinkedIn.

I worked on the group intensive all weekend. The whole time, there was a voice in my head saying I needed to stop what I was doing and write the newsletter before it was too late.

That’s pure fear pulling me off-center.

And so at around the 250-word mark of this newsletter, I wrote this down because I needed it in plain language.

And that last part is the punchline: Anything important that’s worth doing requires sacrifice.

It’s the part that’s easy to say and harder to live, especially when the sacrifice feels like abandonment.

These small habits do real work for me. They keep me connected, keep my name familiar, and keep trust warm in a way I can see day to day.

So when I’m making a big bet, it messes with me, because the work needs quiet focus and quiet is what my fear signals as danger.

I have to keep reminding myself that this group intensive will have more impact on me and the clients I work with than a few missed LinkedIn posts and a month or two of infrequent newsletters. If I do this well, it changes everything:

1. The expanded impact I’m able to make for more business owners

2. My revenue, margins, and capacity - as well as my expertise and energy

And that’s the entire reason I created Profit Ladder. Because I believe our offers should do some of the heavy lifting to market and sell our work. So we’re not the only engine keeping the whole thing afloat.

Building this next generation of my offers is me modeling what I coach… even when my nervous system tells me to go feed the algorithm monster.

Alright then, back to work.

See ya next Sunday 👋

P.S. If you’ve been stuck in the small stuff because the big bet feels risky, have you found any good strategies or tools to help rewire your brain?