Don't productize too soon

Hey there,

Yesterday we covered how to turn your free offer paid.

Today I’m going to help you avoid the alluring shortcut that the educators and influencers behind the Creator Economy want you to fall for…

The pot of gold at the end of the rainbow where you develop courses and digital downloads that add a couple commas to your audience and income.

Promises of passive revenue are hard to pass up, right?

And so you pour everything you know into recording 12 videos, templatizing everything, and learning about ClickFunnels or (ugh) Kajabi.

You slap on a price tag. And then you wait.

Spoiler: Nobody floods in, and you don’t wake up to $30,000 in your account like that YouTuber promised.

Because productizing too soon skips the part where you:

• Stabilize (and grow) your cash flow

• Build your audience

• Gather your digital assets

• And deepen your expertise so your clients can win without you there

That’s why I kept the masterclass live for six months.

I ran it every month. I got feedback in real time. I watched what landed and what didn’t.

That masterclass was my scoped wedge offer… Hands-on, expert-led with the right people in the room glimpsing some of my best work.

Now I’m ready to productize. But I’m not guessing and I’m not scrambling to build everything from scratch.

I’ve not only got the mastery… I can finish people’s sentences - their objections, questions, and mis-steps. But I’ve now assembled the assets needed to productize - the stories that resonate, the exercises that work, and the examples that connect dots.

I’ve earned the right and skill to make it on-demand.

That’s what a Reverse Flywheel looks like in practice.

You don’t skip active revenue to jump straight to passive.

You first roll your sleeves up to deliver, refine, and mature the services, so you can develop the products next.

And tomorrow I’ll show you how I’m scaling it without overcomplicating everything.

📌 Want exclusive bonuses for the new masterclass?

The only way to get them is to join the waitlist (closes Aug 29).

🤘🏼

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