Hey there,

Earlier this week, someone asked me this question:

“How can I productize my coaching and consulting services, when every client has unique needs and challenges?”

I’m dedicating today’s email to answering it because I think lots of service-based business owners wrestle with it.

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Creating 1 offer for many

As a service-based business owner, your end-goal should be to scale in ways that allow you to increase your value, impact, and earnings, while working less.

But when every client brings a different set of needs, goals, and contexts, it can feel impossible because you’re perpetually selling and delivering custom-fit services. That feels like the opposite of scaling.

Here’s the tricky truth: The path to creating a scalable solution that helps all of your unique clients, starts with tedious, 1-on-1, custom work.

tl;dr: When you work closely with enough clients, patterns begin to emerge. While each person might seem unique at first and your delivered solution customized, a similar set of challenges, questions, and frustrations will emerge that you can solve with a self-serve solution.

Here’s how you go from one-off, customized services to a single, scalable solution: