In 2017, I was seven years into operating a 35-person digital agency called New Haircut. We had been squeaking by on razor thin margins since day one. Never more than 90 days out from having to close our doors.

Maybe I picked the wrong business. But I kept at it, tirelessly.

Mostly, I sat stuck in the hamster wheel of sell, fulfill, repeat. No time for anything else - family, fun, nothing. My sleep was in the toilet. I barely saw my kids. This was NOT the vision I had when deciding to go into business for myself.

New Haircut had become a shitty, self-imposed job.

I was making a quarter of peers in corporate America with triple the stress. At the end of 2015, approaching full-on burnout, my 24/7 work routine landed me a divorce.

Living the dream, right?

It’s a tough story and there is a happy ending. But it’s also the right place for us to begin… the hard reality of trying to grow a service business.

I get it. I know the struggle. I know the risk of trying new things that might affect your family, your team, and their families. I know what’s at stake.

If this resonates, stick around. Because by 2021 New Haircut had productized our services, resulting in profit growth of 1,353%.

Nearly $80,000 from $200 digital products like courses, toolkits, and ebooks.

Crazy, right? It gets better.

Those digital products sold $899,303 in premium services.

It’s been 4 years since I launched those digital products and I still wake up to new sales.

This is the power of productizing your services with digital products you build once and monetize forever.

Welcome to Profit Ladder

👋🏼 I’m Jay Melone.

My mission is to help burnt-out and time-strapped service providers evolve into profitable and time-rich entrepreneurs.

Right now, with all of your revenue coming from people-powered services, your growth is limited by your monthly billable hours.

To make matters worse, you also need to allocate time and energy to market and sell — which not only drains you, but limits your billable hours.

Just as you finish working with a client, you need to hustle to sell more. You’re caught in the sales rollercoaster.

But when you package your services into low-ticket, high-value digital products:

1. You grow your audience of prospective clients

2. You demonstrate your value to that audience

3. You earn new (passive) income streams

4. You upsell your high-ticket services

5. You win your time & freedom back

The best part? Once you build these products, they go to work for you, marketing and selling on autopilot — while also earning passive income.

Imagine, a client buys your digital product. The entire transaction happens online and without your involvement. They use the product to learn or generate a win for their company. A few months later, you get an email from them, asking you for pricing of your high-ticket services. You show up to the sales meeting and, thanks to them using your digital product, they’re already 80% sold. You close the deal with them in days (not months).

Sound too good to be true?

I’m here to tell you that it’s all very real and very possible.

It won’t happen overnight, but I’ll give you the exact playbook I used for my own service business.