From burnout to breakthrough

In 2017, I was seven years into operating a 35-person digital agency called New Haircut. We had been squeaking by on razor thin margins since day one. Never more than 90 days out from having to close our doors.

Maybe I picked the wrong business. But I kept at it, tirelessly.

I sat stuck in the hamster wheel of sell, fulfill, repeat. No time for anything else - family, fun, nothing. My sleep was in the toilet. I barely saw my kids. This was NOT the vision I had when deciding to go into business for myself.

New Haircut had become a shitty, self-imposed job.

I was making a quarter of peers in corporate America with triple the stress. At the end of 2015, approaching full-on burnout, my 24/7 work routine landed me a divorce.

Living the dream, right?

It’s a tough story and there is a happy ending. But it’s also the right place for us to begin… the hard reality of trying to grow a service business.

I get it. I know the struggle. I know the risk of trying new things that might affect your family, your team, and their families. I know what’s at stake.

Here’s where my story changed, and what I’m going to help you story resemble…

After years of struggling, in 2021, I figured out how to turn our vague, complicated, and hard-to-buy services into easy-to-buy wedge offers.

The results blew me away…

1,810% profit growth! Yes, you read that number correctly.

We made $80,000 selling $200 productized offers like courses, toolkits, and ebooks — low-ticket, self-serve versions of our high-ticket, done-for-you signature offer.

It gets better.

As those productized offers attracted a growing number of ideal clients and demonstrated our expertise, they helped market and up-sell over $1 million dollars of our signature offer.

We had built our Reverse Flywheel…

An automated revenue engine that filled our funnel with best-fit clients, accelerated revenue growth, and boosted signature offer sales.

It’s been 4 years since I stopped actively working on that flywheel for New Haircut, and I still wake up to new leads and new sales in my inbox. (for a business I’m no longer actively operating)

So if you’re here reading this… and you’re running a service business you’d want to grow without burning you out or swallowing you up, you’re in the right place.

Welcome to Profit Ladder

👋🏼 I’m Jay Melone.

My mission is to help 100,000 B2B consultants & agency owners build wildly profitable businesses.

Right now, with all of your revenue coming from people-powered services, your growth is limited by your time and your billable hours.

To make matters worse, you also need to allocate time and energy to market and sell — which not only drains you, but limits your earning potential.

Just as you finish working with a client, you need to hustle to sell more. You’re caught in the sales rollercoaster.

But with my help, you’re going to build your revenue engine to:

→ Fill your funnel with ideal clients

→ Shorten your sales cycles

→ Earn predictable revenue

→ Develop multiple revenue streams

→ Grow your overall sales

Too good to be true?

I’m living proof that you can reach more of the right people, deliver value, and create more impact. All the while, increasing your wealth and winning back time & freedom.

That’s my version of a dream business.