From burnout to breakthrough

In 2017, I was seven years into operating a 35-person digital agency called New Haircut. We had been squeaking by on razor thin margins since day one. Never more than 90 days out from having to close our doors.

Maybe I picked the wrong business. But I kept at it, tirelessly.

Mostly, I sat stuck in the hamster wheel of sell, fulfill, repeat. No time for anything else - family, fun, nothing. My sleep was in the toilet. I barely saw my kids. This was NOT the vision I had when deciding to go into business for myself.

New Haircut had become a shitty, self-imposed job.

I was making a quarter of peers in corporate America with triple the stress. At the end of 2015, approaching full-on burnout, my 24/7 work routine landed me a divorce.

Living the dream, right?

It’s a tough story and there is a happy ending. But it’s also the right place for us to begin… the hard reality of trying to grow a service business.

I get it. I know the struggle. I know the risk of trying new things that might affect your family, your team, and their families. I know what’s at stake.

If this resonates, stick around. Because by 2021 New Haircut had productized our services, resulting in profit growth of 1,810%.

We made $80,000 selling $200 digital products like courses, toolkits, and ebooks — low-ticket, self-serve versions of our premium, done-for-your services.

Crazy, right? It gets better.

As those digital products attracted a growing number of ideal clients and demonstrated our expertise, they helped market and sell $899,303 in premium services.

We had built a flywheel — an automated sales funnel.

It’s been 4 years since I launched those digital products and I still wake up to new leads and new sales in my inbox.

If that isn’t passive revenue, I don’t know what it is.

This is the power of productizing your services with online offers that attract your ideal clients and earn you predictable revenue, on autopilot.

Welcome to Profit Ladder

👋🏼 I’m Jay Melone.

My mission is to help 100,000 service-based business owners build wildly profitable businesses without being swallowed by their own company and burning out.

Right now, with all of your revenue coming from people-powered services, your growth is limited by your time and your monthly billable hours.

To make matters worse, you also need to allocate time and energy to market and sell — which not only drains you, but limits your earning potential.

Just as you finish working with a client, you need to hustle to sell more. You’re caught in the sales rollercoaster.

But when you productize your services, you'll

→ Fill your funnel with ideal clients

→ Shorten your sales cycles

→ Earn predictable revenue

→ Automate your sales

Imagine, a client buys your productized offer. The entire transaction happens online and without your involvement. They use the product to learn or generate a win for their business. A few weeks later, you get an email from them, asking you for pricing of your high-ticket consulting. You show up to the sales meeting and they’re already 80% sold. You close the deal with them in days (not months).

Too good to be true?

I’m living proof that you can reach more people who need your services, provide them more value, and create more impact.

All the while, you’re increasing your wealth which wins you back your time and freedom to live your life on your terms.

That’s what I’m up to…